Becoming a grandparent is a monumental occasion. First-time grandparents outspend seasoned grandparents by about 25%, based on a report from Focalyst, a leading consumer research company. With this milestone comes a desire to purchase new products. But many companies miss out on this huge marketing opportunity because they are not effectively targeting this group.

Now at 70 million and climbing, up from 47 million in 1990, grandparents grew 5X faster than the overall population in the past 10 years. Many are living with their children, helping out with the family's income earners, and making spending decisions for the household. As advertising budgets attempt to shift accordingly, the big question is, "How can we reach them?"

ALC now has the perfect answer with its Milestones New Baby-Grandparents.

This brand new list is an effective means of reaching mature consumers with their own needs, as well as doting grandparents who can not resist buying for their grandkids.

According to the Focalyst study:

First-time grandparents spend, on average,

• $1,882 on every new grandchild during the first year
• 72% of grandparents start spending before the child is born
• 59% believe it is important to make financial investments for their grandchildren

Of course grandparents are also interested in financial retirement and insurance offers for themselves as well as vacations, apparel, gifts, and lifestyle magazines.

With Milestones New Baby-Grandparents, you can select the age of their grandchildren and even 1-month pre- and post-natal hotlines! Target demographics like age, household income, and gender, coupled with multi-buyer recency, and you will reach the most responsive grandparents of their generation!

Give ALC a call today to get your offers into the willing hands of today's grandparents.