Princeton, NJ--Milestones, the ALC division dedicated to pivotal lifestage marketing, launched three new, unique databases that target the phases in marital status that most trigger significant purchasing behaviors.

Milestones Engaged Brides and Grooms-to-Be have so much to buy and a limited window in which to do it. Everything from travel to party favors is on their radar as they plan for their big event. They're excellent candidates for credit cards and home offers as well, as they get ready for their new combined household.

"Pre-wedding spending does not stop at gowns and tuxedos," says Emily Briody who heads up ALC Milestones. "They're also making big-ticket purchases to make life as comfortable as can be after they take their vows. Of course their purchase activity ramps up when they return home from the honeymoon, which is why we also offer newlyweds for post-wedding lifestage campaigns."

Milestones Newlywed Husbands and Wives features couples who have just tied the knot and are building their new lives together. That means stocking every room of the house, from the kitchen to the garden with furniture, electronics, linens, and the like. Newlyweds are also establishing credit and planning for the future, and a likely extended family.

Milestones Newly Divorced individuals have a new lease on life and are seeking new experiences and changing their surroundings. Whether setting up a new household or ridding themselves of all vestiges of their former life, they need everything from new home furnishings to pots and pans. With their newfound freedom, they can enjoy hobbies and interests such as sports, travel, crafts, and reading. Many are back on the singles scene and more interested in health, fitness, diet and fashion.

Timing is everything in life-event marketing and ALC Milestones offers monthly hotlines on all three of these new files. Email addresses are also available on the Newly Engaged file, allowing for multi-channel marketing applications.

Immediately available through ALC Milestones are the following new lists:
319,451 Milestones - Engaged Brides and Grooms-to-Be at $100/M
330,466 Milestones - Newlywed Husbands and Wives at $100/M
106,418 Milestones - Newly Divorced at $100/M

The ALC Milestones team helps marketers identify which life moments trigger spending in many product categories. Life-changing events have enormous impact on consumer purchasing behavior and the ability to know when they will occur serves as extremely valuable market intelligence.

Other ALC Milestones lists available for life event marketing campaigns include:

• College Students


• Prenatal and New Births


• New Movers


• Empty Nesters

For more information on reaching ALC Milestones lifestage events, please contact Emily Briody at (609) 580-2971.