ALC Milestones New Parent Network Uncovers New Sources of Pre- and Post-Natal Parents
ALC Milestones, the life stage marketing arm of ALC SMART Data Solutions, has launched the New Parent Network, a unique source of pre- and post-natal parents who are proactively seeking baby products and services online.
New Parent Network employs innovative technology to capture information on parents who frequent social media, transactional, and informational websites designed for new and expectant moms and dads. When compared to other lists in the new baby category it consistently proves to be over 75% unique.
“Today’s parents overwhelmingly use the web to get information and products in anticipation of having and raising children,” said Marc Patterson of ALC. “New Parent Network is the only database capturing this new parent online activity from multiple websites. The data cannot be found on any compiled or response lists.”
New Parent Network focuses on upscale new and expecting parents who enjoy high discretionary spending levels and an average income of $70,000. They are actively seeking big-ticket baby furnishings, infant healthcare products, apparel, baby gear, and early childhood education materials. Additionally new families possess high interest levels in home security systems, insurance, health and fitness, and weight loss programs.
Many are moving to a larger house or remodeling their home in preparation for the baby's arrival and perhaps more kids down the road.
“These parents are willing to spend what it takes to keep their precious child safe, healthy, and comfortable,” added Mr. Patterson. “They're ready to buy a variety of products and services that will get their young ones off to a great start.”
1,830,300 New Parent Network @ $85/M
25,000 1 Week Pre- and Post-Natal Hotline
89,600 1 Month Post-Natal Hotline
42,310 1 Month Pre-Natal Hotline
Data that helps reach new parents at the perfect moment in time:
• Due Date
• Baby's Birth Date
• First time Parents
• Pre-Natal / Post-Natal
• Baby Gender
• Number of Children
• Age of Children
• Household Income
ALC Milestones, the life stage marketing arm of ALC SMART Data Solutions, has launched the New Parent Network, a unique source of pre- and post-natal parents who are proactively seeking baby products and services online.
New Parent Network employs innovative technology to capture information on parents who frequent social media, transactional, and informational websites designed for new and expectant moms and dads. When compared to other lists in the new baby category it consistently proves to be over 75% unique.
“Today’s parents overwhelmingly use the web to get information and products in anticipation of having and raising children,” said Marc Patterson of ALC. “New Parent Network is the only database capturing this new parent online activity from multiple websites. The data cannot be found on any compiled or response lists.”
New Parent Network focuses on upscale new and expecting parents who enjoy high discretionary spending levels and an average income of $70,000. They are actively seeking big-ticket baby furnishings, infant healthcare products, apparel, baby gear, and early childhood education materials. Additionally new families possess high interest levels in home security systems, insurance, health and fitness, and weight loss programs.
Many are moving to a larger house or remodeling their home in preparation for the baby's arrival and perhaps more kids down the road.
“These parents are willing to spend what it takes to keep their precious child safe, healthy, and comfortable,” added Mr. Patterson. “They're ready to buy a variety of products and services that will get their young ones off to a great start.”
1,830,300 New Parent Network @ $85/M
25,000 1 Week Pre- and Post-Natal Hotline
89,600 1 Month Post-Natal Hotline
42,310 1 Month Pre-Natal Hotline
Data that helps reach new parents at the perfect moment in time:
• Due Date
• Baby's Birth Date
• First time Parents
• Pre-Natal / Post-Natal
• Baby Gender
• Number of Children
• Age of Children
• Household Income