ALC Milestones Adds Website Registrants and Responders Data to Portfolio of Life Event Data Products
Princeton, NJ—ALC Milestones, the life event marketing arm of ALC SMART Data Solutions, is now capturing data from social media, transactional, and informational websites that cater to consumers at various stages in life. The web-derived contact information is cross-checked with offline data to provide access to consumers making purchase decisions at important milestones in their lives.
“People who frequent websites for products and services in anticipation of a big life event, or shortly after reaching one, are raising their hands to say they have new needs to fulfill,” says Fran Green, President, ALC SMART Data Solutions. “We are able to deploy innovative technology to capture this data in real time for marketers to reach new customers as decisions are being planned or made.”
Launched in 2006, ALC Milestones custom develops individual, multi-sourced databases of consumers who have attained or are about to reach important milestones in life. Each product targets individuals who are seeking a variety of products and services triggered by changes to their lifestyles.
“When life’s milestones appear on the horizon, they change the things consumers care about,” adds Ms. Green. “We developed each ALC Milestones product for marketers to seize the moment that consumers are ready to take action.”
From popping the question to tying the knot to sending out new baby birth announcements, consumers are on a consistent trajectory of achieving life’s milestones. Along the way many also attend college, purchase a brand new car, have their children leave home and even experience a divorce. In each case new needs arise that trigger purchase decisions. ALC Milestones is dedicated to helping marketers know when consumers are ready to pull the trigger.
Each life-stage specific database is maintained independent of the other separate ALC Milestones products and carefully sourced from both online and offline data providers. The new user-generated, web-derived data being incorporated into each product allows ALC Milestones to bring accuracy and timeliness to a whole new level.
The ability to know when a life-changing event will occur or has occurred serves as valuable market intelligence. Marketers can use this edge to reach customers before their competition does.
According to Ms. Green, “Being among the first to make an impression with a message that speaks to a major life event, greatly increases the chances of acquiring that customer over other marketers vying for their attention.”
Princeton, NJ—ALC Milestones, the life event marketing arm of ALC SMART Data Solutions, is now capturing data from social media, transactional, and informational websites that cater to consumers at various stages in life. The web-derived contact information is cross-checked with offline data to provide access to consumers making purchase decisions at important milestones in their lives.
“People who frequent websites for products and services in anticipation of a big life event, or shortly after reaching one, are raising their hands to say they have new needs to fulfill,” says Fran Green, President, ALC SMART Data Solutions. “We are able to deploy innovative technology to capture this data in real time for marketers to reach new customers as decisions are being planned or made.”
Launched in 2006, ALC Milestones custom develops individual, multi-sourced databases of consumers who have attained or are about to reach important milestones in life. Each product targets individuals who are seeking a variety of products and services triggered by changes to their lifestyles.
“When life’s milestones appear on the horizon, they change the things consumers care about,” adds Ms. Green. “We developed each ALC Milestones product for marketers to seize the moment that consumers are ready to take action.”
From popping the question to tying the knot to sending out new baby birth announcements, consumers are on a consistent trajectory of achieving life’s milestones. Along the way many also attend college, purchase a brand new car, have their children leave home and even experience a divorce. In each case new needs arise that trigger purchase decisions. ALC Milestones is dedicated to helping marketers know when consumers are ready to pull the trigger.
Each life-stage specific database is maintained independent of the other separate ALC Milestones products and carefully sourced from both online and offline data providers. The new user-generated, web-derived data being incorporated into each product allows ALC Milestones to bring accuracy and timeliness to a whole new level.
The ability to know when a life-changing event will occur or has occurred serves as valuable market intelligence. Marketers can use this edge to reach customers before their competition does.
According to Ms. Green, “Being among the first to make an impression with a message that speaks to a major life event, greatly increases the chances of acquiring that customer over other marketers vying for their attention.”