Princeton, NJ--Attaining high school graduation and attending college are crowning achievements in the lives of students. To help marketers capitalize on this important life stage, ALC Milestones announced that it now offers College Bound High School Students and College Students at Home Address as they reach the most important milestones of their young lives.

"College enrollment is the highest in history and as a market audience, commands a record $237 billion in consumer spending," said Emily Briody, Milestones PRO. "College bound seniors and college students are earning more than ever, which is supplemented by family credit cards and allowance. With over $13,000 of discretionary spending power on average, these students are a major economic force."

"Today's tech-savvy students wield a tremendous amount of influence on household spending," noted Briody. "Targeting them now as they gain independence and make their own purchase decisions can equate to long-term ROI as they form brand preferences."

According to Briody, marketers can connect better with student preferences by incorporating positive social messages into their advertising. For example, students want to know that companies they support use fair labor and environmentally responsible business practices.

Unlike compiled student lists, ALC Milestones Students lists are transaction-based, developed with data obtained from Alloy Media, the leading source of education and student data in the nation. Numerous unique and proprietary sources feed the databases including youth market catalogs, educational websites, student publications, and others targeting the student audience.

"As high school and college students come of age, new needs arise that marketers can fulfill with perfectly timed offers," added Briody. "Milestones students and their parents are actively seeking information and making purchases. Their must-have lists include supplies, computers, handhelds, credit cards, and entirely new wardrobes."

Immediately available through ALC are the following lists:
2,833,000 ALC Milestones College Students at Home Address
1,764,000 ALC Milestones College Bound High School Students

Selections include:

• Parents' Age and Exact Date of Birth
• Gender
• Income
• Dwelling Type

The ALC Milestones team helps marketers identify which life moments trigger spending in many product categories. Life-changing events have enormous impact on consumer purchasing behavior and the ability to know when they will occur can be extremely valuable market intelligence.

ALC Milestones lists available for life event marketing campaigns include:

• College Students & College Bound High School Seniors
• Engaged/Newlywed
• Prenatal and New Births
• New Business Starts
• New Movers
• Empty Nesters

For more information on reaching Milestones College Bound High School Students and College Students at Home Address through ALC Milestones, please contact Emily Briody at (609) 580-2971.