Web-Sourced Database of New Parents Seeking Baby Products and Services

Many leading baby products and service marketers rely on the New Parent Network to acquire new customers. Why? Because ALC employs innovative technology to capture information on new and expectant parents who frequent social media, transactional, and informational websites designed for new and expectant moms and dads that you just won't find anywhere else. Updated in near real time - and available weekly - New Parent Network delivers unique and highly responsive new and soon-to-be parents who are actively in the buying mode.

Today's modern parents overwhelmingly use the web to get information and products in anticipation of having and raising children. New Parent Network is the only database updating this online parenting activity from a carefully selected network of trusted websites that capture valuable marketing data.

New Parent Network Delivers New and Soon-to-Be Parents Who Respond Because They Are:

ALC Milestones New Parent Network delivers both pre- and post-natal parents with birth date information so you can target at the perfect moment in the buying process. With the birth rate on a new historic rise, the opportunity has never been better for marketers to target new and expectant parents with offers for the many products and services they need to nurture and pamper their new babies. New Parent Network identifies the most affluent subset so that you will reach only those with the financial ability to immediately respond to your offer.

New moms and dads need plenty of big-ticket baby furnishings, infant healthcare products, apparel, baby gear, and more. Many are moving to a larger house or remodeling their home in preparation for the baby's arrival and perhaps more kids down the road. Don't miss the chance to appeal to parents who are willing to spend what it takes to keep their precious child safe, healthy, and comfortable.

Pre- and Post-Natal Parents Selectable by Birth, Hotline and Key Demographic Data

43,200 Monthly Pre-natal Parents
89,600 Monthly New Births
Weekly hotline also available - please inquire

Conduct a multichannel campaign through the touch points of postal address, email address and telephone number to successfully acquire new mothers and fathers as your new customers. Milestones New Parent Network focuses on upscale new and expecting parents who enjoy high discretionary spending levels and an average income of $70,000. They're ready to spend on a variety of products and services that will get their young ones off to a great start.

View ALC Milestones New Parent Network Datacard

Also Available:

ALC Milestones Grandparents Data

More than any previous generation, today's Grandparents account for major expenditures on their new grandkids. ALC Milestones presents a unique database of grandmas and grandpas who pamper their grandchildren and shower them with gifts, toys, apparel and even plan for their financial futures.

View ALC Milestones Grandparents Datacard

Families with Children Age 0-17

For more than 30 years, ALC has kept tabs on new parents as their families grow and mature. These parents frequently visit trusted, well-known online sites to secure everything from infant/toddler products and services to parenting information. They are an engaged group, continually seeking the best for their children. Reach mothers and fathers from America's largest generation with the ALC Milestones Families with Children list. They're ready to spend on a variety of products and services that will get their children off to a great start.

View ALC Milestones Families with Children Datacard

ALC Milestones Family Life Stages Masterfile

ALC Milestones has merged and deduped our multi-sourced files of Newly Engaged, Newlyweds, New Parent Network, Newly Divorced, New Movers, and New Homeowners to develop a powerful masterfile for targeting family lifecycle trigger-spending events. Processed weekly, names can be provided on a 1-week hotline basis.

View ALC Milestones Family Life Stages Datacard

Call (609) 580-2971 or send an email to Emily.Briody@alc.com for free new baby life stage marketing consultation.

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