ALC Milestones
Market at the Perfect Moments in Time
Fill the Needs of Empty Nesters As Soon as their Kids Take Flight!
Their children have moved out, married, or left for college - now what? Empty nesters are at a transitional point in their lives, with higher discretionary income and a newfound freedom to spend and pursue new interests.
It's the time for these mature consumers to devote finances to themselves and their future. Empty nesters are buying new products and services, building new brand loyalties in the process.
Empty Nester Shopping Lists Include:
- Technology Products and Electronics to Stay in Contact with their Children
- Health, Fitness, and Beauty Items
- Home Décor and Remodeling Projects
- Vacation Travel Packages including Cruise Lines
- Financial Seminars
- Self Improvement Courses
Primarily senior citizen consumers, they are also spending their newfound time and money reading retirement publications, registering for access to websites, and enjoying leisure activities. To earn their repeat business, time your marketing campaign to coincide with this important later life stage.
Target This Elusive Mature Market for Big Rewards
Empty nesters have new needs and the ability to afford them as they become unburdened with household family costs. Today's generation of empty nesters are spending more money and rewarding themselves more frequently than their parents did. Soon to be retirees, if not retired already, they're on the lookout for wise investments and financial advice.
Reach these Seniors by Type of Interest
- Cruise Ship Enthusiasts
- Investors - Mutual Fund Annuities
- Fitness & Exercise
- Foreign Travel
ALC Milestones provides unparalleled access to empty nesters ready to spend on themselves and invest in their futures.
View ALC Milestones Empty Nesters Database Datacard
Call (609) 580-2971 or send an email to Emily.Briody@alc.com for free empty nester life stage marketing consultation.
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